Hi, I’m Natalya. I bring structure to Customer Success.

I facilitate Customer Success practice design workshops for B2B technology organisations that want to connect reliable service delivery with customer value realisation, retention, and sustainable growth.

Nearly two decades of experience leading service delivery and Customer Success for strategic B2B technology customers, including responsibility for global strategic accounts. From Service and Support Manager to Enterprise Service Delivery Lead and Customer Success Executive, I have worked at the intersection of reliable service delivery, customer value, retention, and commercial outcomes. Now based in Vienna, I use this experience to help B2B technology organizations build Customer Success as a structured, cross-functional management practice.

Natalya Cherepanova, founder of SuccessOptima

What that experience looked like

I carried commercial responsibility for some of the most complex and strategically important accounts in the business.

$200M+ installed-base portfolios under management
30+ engineers, architects and specialists in the cross-functional teams I led
$60M potential revenue loss recovered through a CEO-level escalation
$15M professional services renewal secured after rebuilding a fragmented delivery team

Recognised as a top 1% performer and selected to the company’s Chairman’s Club in 2021.

Why SuccessOptima exists

Not why does this person struggle, but why does the system keep producing the same result?

Across those years, one pattern kept repeating. Post-sales teams struggling not because of the people in them, but because of the system around them. Generation after generation of talented Customer Success professionals arriving without the tools, information, or structural clarity they needed to succeed. Operating models that couldn’t keep up with growth. Renewal risk that lived in someone’s head rather than in a system.

That question sent me back to first principles — to the underlying logic of what makes post-sales execution consistent and reliable, rather than the surface-level frameworks. My father was a research physicist, and he taught me that if something isn’t working you don’t patch the surface, you find the root cause. That is how this methodology was built.

The companies that need this work most often can’t justify a senior post-sales leader as a permanent hire. But they can engage one on a focused, per-project basis, and get the specific design work done without the overhead. That is what SuccessOptima is for.

The SuccessOptima turtle, standing with a skateboard

How I work

I don’t tell your team what to do. I create the conditions for your team to work it out together, using a structured methodology as the guiding framework. The decisions are always yours. The implementation belongs to your organisation. What I bring is the structure, the facilitation, and nearly two decades of knowing what breaks and why.

The results last because your team built them — not because someone handed them a report.

  • MBA with Distinction, Kingston University London
  • ITIL expertise across multiple specialist certifications
  • Degree with distinction in Linguistics and Intercultural Communication — the habit of finding the most precise way to express meaning never left me
  • The turtle is a nickname, coined from my last name. It stands for depth, patience and solid foundations; the skateboard adds momentum, because building things properly does not have to mean moving slowly

What people say

“Her ability to deeply understand our needs and advocate for them ensured that even the most complex issues were addressed effectively. Her unwavering commitment to her clients, coupled with her ability to drive results, makes her an invaluable asset.”

Senior Stakeholder, Global Financial Institution

“Extremely smart and business savvy, with an impressive ability to quickly grasp complex issues and drive them to resolution. Her talent for navigating intricate organisational structures is truly remarkable. Beyond her professional skills, Natalya is friendly, helpful, and fun to work with.”

Direct Manager, Global Technology Organisation

“She demonstrated leadership, accountability and resilience every day. She listened and we collaborated on mutual success. If you are looking for an executive that will enable positive outcomes for your organisation, look no further.”

Senior Stakeholder, Former Client Organisation

Ready to talk?

If you want to understand where your CS foundations are weakest, start with the free Health Check. It takes 10–15 minutes and gives you a clear picture before any conversation.

If you’d prefer to talk first, book a call. No pitch. Just a useful conversation.

Book a Call Email Me